Michael Goldberg
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CATCHINGAFALLINGKNIFE.COM
2002
The project explored global finance, the stock market and how financial markets are navigated by traders using specialized software and live data from stock exchanges.

I studied all aspects of the share market, opened a trading account, and for a period of four weeks with $50,000 raised from a consortium of speculators/art patrons, I attempted to profit by buying and selling shares in international media icon, News Corporation. This mega-corporation exerts a major influence on both local and international financial markets.

The company is also a household name with the public keenly following the personal exploits of the Murdoch family in the press.

The unfolding project could be viewed on a website, featuring a chatroom, market commentary, a history of trades, profits and losses, reports to The Consortium and an ongoing dialogue with media critic, author and activist, Geert Lovink.The installation also provided a visitors’ lounge featuring a money-management motivational audio-tape course.

As my avatar, a trader code-named 'McKnife', I rode a roller-coaster of wins and losses but ultimately failed in my attempt, terminating the project with a bottom-line loss of just over $1000.

The title, catchingafallingknife.com refers to the rampant speculation of the recent dotcom era and is the term traders use when taking on a particularly risky venture.

In interview with Lovink at the time I said, 'I believe that the real value of the project will emerge in the form of interrogations from the dark recesses of its implausibilities and not from the spectacle of successfully meeting its expectations.'